Old vs. New Domain Extensions: Impact on SEO in the USA by 2025
Old vs. New Domain Extensions: Impact on SEO in the USA by 2025 The digital landscape is evolving rapidly, and domain extensions are no exception. With the introduction of new generic top-level domains (gTLDs) like .tech, .shop, and .blog, businesses and individuals now have more options than ever to create memorable and relevant web addresses. However, the question remains: How do old vs. new domain extensions impact SEO in the USA, and what should you expect by 2025? In this comprehensive guide, we’ll explore the differences between traditional domain extensions like .com, .org, and .net, and newer alternatives. We’ll analyze their impact on search engine rankings, user trust, and brand perception, while providing actionable insights to help you make informed decisions for your online presence. The Evolution of Domain Extensions Traditional Domain Extensions: A Legacy of Trust For decades, .com has been the gold standard for domain extensions, dominating the internet with over 48% of all registered domains as of 2023. Other legacy extensions like .org and .net have also established themselves as trustworthy options, particularly for non-profits and network-related businesses. These traditional extensions benefit from decades of user familiarity and trust. Studies show that 74% of users prefer .com domains because they associate them with credibility and professionalism. This trust factor plays a significant role in SEO, as search engines like Google prioritize user experience and domain authority. The Rise of New gTLDs: Innovation and Niche Relevance In 2014, the Internet Corporation for Assigned Names and Numbers (ICANN) introduced hundreds of new gTLDs, including industry-specific extensions like .law, .health, and .edu. These extensions offer businesses the opportunity to create highly relevant and memorable domain names. For example, a tech startup might choose a .tech domain to emphasize its industry focus, while an e-commerce store could opt for .shop to